Combining digital and physical marketing methods

Does door to door advertising even work in Kenya?

At the beginning of 2023, Kenya's internet penetration rate was 32.7 percent of the overall population.

Orppotunity offline

According to Kepios, internet users in Kenya increased by 1.3 million (+8.0 percent) between 2022 and 2023.
For context, these user data show that 36.70 million Kenyans did not access the internet at the start of 2023, implying that 67.3 percent of the population was offline at the start of the year.
This means that, while digital marketing is becoming more popular, it is still not as effective as traditional advertising tactics.

Despite the rapid growth of ecommerce, enterprises and small businesses still rely on door-to-door promotion of goods and services. The article explains what makes successful door-to-door marketing possible and provides advice on how to do it correctly.

Direct advertising to people's homes is an excellent technique to contact potential clients who are inaccessible via other marketing channels. It can be used for a variety of products and services, including telecommunications, home-based businesses, and convenience items.

Marketing door-to-door can be an effective method of advertising. The quantity of people who enter your store or office does not limit you. You can also work flexible hours, which is convenient if you have other obligations.

On a single pass, door-to-door advertising can reach up to 40% to 50% of prospects in a given area. This results in 16 to 20 contacts for every 40 people.

Less crowded marketing channel

Some may regard door-to-door advertising as primitive, but it remains a viable marketing channel, particularly in a country like Kenya, when contrasted to more crowded advertising types. You may avoid competition and quickly get your product or service in front of potential buyers by advertising directly to people.

"The world is so thoroughly detached, while also being more connected than ever, that individuals are starving for human connections while being 'linked' to more people than ever online."

"For those who see an opportunity, now is a great time to capitalize on it and help your business benefit and grow." Any excellent salesperson will tell you that sales are more about the person than the product. Any good salesman will tell you that sales are less about the product and more about the person you’re selling to. Building strong personal connections is crucial for any type of advertising, but you can capitalize the connection with in-person advertising.